Privacy Policy

Effective Date: September 15, 2025

Waymark, Inc. (collectively “Company,” “we,” or “us”) recognizes that when you share your information with us, you are trusting us to be responsible with your information. We are committed to protecting the privacy and security of information that you share with us.

This Privacy Notice applies when you visit www.waymarkcare.com (our “Website”). We explain in this Privacy Notice what data we collect via this Website, how we use and disclose that information, how long we keep your data, and how you can exercise your rights regarding data you share with us. This Privacy Notice does not apply to information collected by any third party, including information collected via third party links on our Website.

The use of this website is not intended for EU audiences and is not made accessible to countries in the EU.

Information we collect

When you use this Website, we may collect the following categories of personal data about you:

• Demographic and contact information, such as your name, email address, phone number, and other information you may choose to provide if you apply for a role at our Company, or contact us with a question.

• Device information, such as internet protocol “IP” addresses, unique device identifiers, and the type of web browser, from the device and software you use to access the Website.

• Location information, which may be inferred by the location of the device you use to access this Website. For example, your IP address may indicate where you are generally located (e.g., city or by zip code).

We may also collect your personal data through cookies and tracking technologies. For more information on how we use cookies and similar technologies, please see the Cookies and tracking technologies section below. 

Why we collect your personal data and how we use it

When you use this Website, we will collect your personal data and may use it:

• To respond to your communications with us,
• To maintain and improve the Website user experience, and
• To comply with applicable laws and legal obligations.
• To fulfill any other purpose for which you provide it, including purposes described when you provide the information or give your consent.

How we disclose information that we collect

To provide this Website and respond to information you may disclose to us, we may disclose your personal data to the Waymark people / human resources team as well as to other employees if you apply for a role to join our team. In addition, we may disclose your personal data to vendors that we hire to help us administer and provide services to you. These third parties are required to treat your personal data in accordance with appropriate contractual and legal privacy and security requirements.

We use service providers and other business partners to help us process your personal data. Your personal data will be disclosed to the vendors that host our Website and that assist us in improving or tracking our Website’s performance. We have contracts with our service providers to ensure they provide an adequate level of protection for your personal data. These entities are authorized to use your personal data only as necessary to provide these services to us.

We may also disclose personal data to a third party when we have a good faith belief that such disclosure of personal data is reasonably necessary to (a) satisfy or comply with any requirement of law, regulation, legal process, or enforceable governmental request, (b) enforce or investigate a potential violation of any agreement you have with us, (c) detect, prevent, or otherwise respond to fraud, security or technical concerns, (d) support auditing and compliance functions, or (e) protect the rights, property, or safety of Waymark, its employees and clients, or the public against harm. Additionally, we may disclose personal data to third parties as necessary if we are involved in a merger, acquisition, or any other transaction involving a change of control in our business, including but not limited to, a bankruptcy or similar proceeding. Where legally required, we will give you notice prior to such disclosure.

We may disclose personal data to third parties when explicitly requested by or consented to by you, or for the purposes for which you disclosed the personal data to us as indicated at the time and point of the disclosure (or as was obvious at the time and point of disclosure). 

Waymark does not sell your personal data. We only disclose your personal data as described in this Privacy Notice.

Cookies and tracking technologies

We and our service providers may use cookies and similar technologies to collect usage and browser information about how you use our Website. The technologies we use for this automatic data collection may include cookies and web beacons that permit us to verify system and server integrity and generate statistics around the popularity of certain content. We process the information collected through such technologies, which may include or be combined with personal data, to help operate certain features of our Website, to enhance your experience through personalization, and to help us better understand the features of our Website that you and other users are most interested in. 

Website Delivery and Appearance – We may use third party providers to enable certain customer interaction opportunities, content delivery (like audio or video), or other service capabilities. Examples include, but are not limited to, the following functionality:

• Content Delivery: We partner with service providers to host our Site and deliver specific content in support of our services. For example, we use Google Fonts to serve fonts on our Site. For more information about how Google collects and uses your data, visit Google’s Privacy Policy. 

Website Analytics – We use analytics services, that use cookies and other technologies that collect your personal data, to assist us with analyzing our Website traffic and site usage to optimize, maintain, and secure our Website and inform subsequent business decisions. These include, but are not limited to, the following third-party services: 

• Google Analytics: To learn more about how Google uses data, visit Google’s Privacy Policy and Google’s page on “How Google uses data from sites or apps that use our services.” You may download the Google Analytics Opt-out Browser Add-on for each web browser you use, but this does not prevent the use of other analytics tools. To learn more about Google Analytics cookies, visit Google Analytics Cookie Usage on Websites. 

Interest-Based Advertising – We may also allow or enable third parties to collect personal data to provide their interest-based advertising on behalf of our products and services, or their own. Interest-based advertising occurs when advertisements are shown to you based on information collected from your online interactions over time and across multiple websites, devices, or online services that you visit or use. Some companies may engage in cross-context behavioral advertising to predict your preferences and show you advertisements that are most likely to be of interest or relevant to you. We do not control these third parties' collection or use of your information for these purposes, or the opt-out options they may individually offer you via their terms, conditions, and privacy policies. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. Examples of the third-party service providers we engage to serve interest-based advertisements include Google Ads (including Google Tag).

Cookie Choices – To manage your preferences with respect to these technologies, you can: 

• Visit our cookie banner and click on “Manage Preferences,” or customize your browser settings to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable certain cookies, please note that some parts of our Website may not function properly. These settings may be lost and require reconfiguration if you delete your cookies.

• Block the collection and use of your information by online platforms and ad tech companies for the purpose of serving interest-based advertising by visiting the opt out pages of the self-regulatory programs of which those companies are members: National Advertising Initiative and Digital Advertising Alliance. Please note that even if you opt out of interest-based advertising, you may still see “contextual” ads which are based on the context of what you are looking at on the websites and pages you visit. 
• Review and execute any provider-specific instructions to customize your preferences or opt-out of certain processing, including interest-based advertising, by third party service providers. For example, to opt-out of this type of advertising by Google, customize your ad preferences, or limit Google’s collection or use of your data, visit Google’s Safety Center and Google’s Ad Settings and follow Google’s personalized ad opt-out instructions. 

How long we keep your personal data

Your personal data will only be kept for as long as we reasonably consider necessary for achieving the purposes set out above, or for as long as we are legally required to keep it.

How we protect personal data

We have implemented commercially reasonable measures designed to secure your personal data from accidental loss and from unauthorized access, use, alteration, and disclosure. Unfortunately, the transmission of information via the internet is not completely secure, thus, despite these efforts to store personal data in a secure environment, we cannot guarantee the security of personal data during its transmission or its storage on our systems.

Links to third-party websites

We are not responsible for the practices employed by any websites or services linked to or from our Website, including the information or content contained within them. We encourage you to investigate and ask questions before disclosing personal data to third parties, since any personal data disclosed will be handled in accordance with the applicable third party’s privacy notice. 

In some cases, we offer links to social media platforms (like LinkedIn and X (formerly known as Twitter)) that enable you to easily connect with us or share information on social media. Any content you post via these social media pages is subject to the terms of use and privacy notices for those platforms.

Do not track

Certain laws require Waymark to indicate whether we honor “Do Not Track” settings in your browser concerning targeted advertising. As of the effective date of this Privacy Notice, an industry standard has not yet been established on how to respond to these signals, and therefore Waymark does not currently respond to such signals. Instead, we adhere to the standards set out in this Privacy Notice. If you have any questions, please contact us using the information provided below.

Minors

Online components of our services are not directed to children under the age of 13, and we do not knowingly collect personal data via online services from children under the age of 13.

Your rights

Depending on where you live, you may have the right to exercise certain controls and choices, such as the ability to access, correct, or delete your personal data or opt out of certain processing regarding your personal data. If you believe you may have the right to exercise certain controls and choices, please submit a request using the contact information below. Please note that we may need to verify your identity before considering a request and that we may deny certain requests, or only fulfill some in part, as permitted or required by law. 

To opt out of marketing emails, please email us at privacy@waymarkcare.com or by following the instructions included in the email or text correspondence. Please note that, even if you unsubscribe from certain correspondence, we may still need to contact you with important transactional or administrative information, as permitted by law. 

Updates to this Privacy Notice

From time to time, we may clarify, revise, or update this Privacy Notice. This may include making changes to the way we collect, maintain, and store information. If we make any changes to this Privacy Notice, we will revise the date at the top of the Privacy Notice. Changes to this Privacy Notice will become effective once they are posted.

Your continued use of this Website after we make changes means that you have accepted those changes.

Contact Us

If you have questions or concerns about this Privacy Notice, our information practices, or about the privacy and security of your personal data, please contact us using the information below.

Waymark, Inc.
Attn: Legal – Privacy

2021 Fillmore Street, #1059
San Francisco, CA 94115
privacy@waymarkcare.com

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